Leading the era of veterinary drug innovation From August 5-7,2023, the theme of "Gathering cultural consensus and consolidating the foundation of winning" was officially opened. At this meeting, the middle and senior leaders of Kexing pharmaceutical industry and the business elites of each business division gathered together to review the work of the first half of the year, combined with the strategic policy of innovative development in the next stage, unified goals, unified concept, unified pace, unified behavior, and seek a new blueprint for the development of Kexing with high attitude! Strong strategy to comprehensively speed up to open a new chapter! At the beginning of the meeting, Yang Kai, general manager of Kexing Pharmaceutical, first shared the theme of "Gathering cultural consensus to consolidate the foundation of winning —— Constantly from victory to new victory". General Manager Yang first made a detailed review of the completion of the key work of Kexing in the first half of the year, and based on the strategic policy of the second three-year plan, made a precise deployment of the work direction of the second half of the year. Reviewing the development of the half of 2023, in the face of the severe industry situation, Kexing still continues the momentum of rapid development, through automatic intelligent production, intelligent unmanned storage management, through data, integrated information collection management, Kexing has officially entered the industry leader brand position! Based on a new starting point, looking forward to a new journey! The development goal of Kexing is clear and the strategic path is clear; in the next stage, Kexing will continue to focus on the core values, consolidate the foundation, realize the leap from quantitative change to qualitative change; at the same time, strengthen the construction of enterprise culture, build a high-quality professional team with cultural identity, dare to challenge and surpass itself, and become a capable, staying power and can challenge higher goals! Strong landing and cohesion force to build a foundation! With clear strategic guidance, more need tactical precision strike! During the mid-year meeting, Chen Diansheng, senior vice president of Kexing Pharmaceutical, reviewed the marketing strategy of the second half through the analysis of the first half of the year and combined with the increasingly severe market situation. At present, the Matthew effect of the industry is increasingly prominent, and the trend of internal volume and polarization is also continuously staged. The market competition has gradually entered the white-hot stage, and the pharmaceutical enterprises will certainly face greater challenges. During the meeting, Mr.Chen conducted systematic training for the business team from three perspectives: brand cognition, system norms and digital operation. With standardization, digitalization and informatization as the core, from thought to action, clear the tactical and strategic goals of the next stage, and strive to achieve new achievements for the team in the new journey! Product is the link and bridge between the enterprise and the market, and a good product is the most powerful weapon to win the market. During the meeting, Ms.Wei Lijuan, deputy general manager of Kexing Pharmaceutical, made a wonderful share for the participants about the product listing situation, future research and development direction and new product layout in the first half of the year. Wei always said, product support market development, the market to promote product innovation, the next stage, star will product force as the core, continuous innovation product technology ability and new drug research and development level, improve the quality management system, do not simple products, can rely on products, for the business team the next stage of the market charge foot ammunition, booster costar towards the domestic first-class pharmaceutical enterprises! If hard power is the foundation that determines the vertical upgrade of science, then soft power is the power source of science to achieve horizontal potential. During the meeting, Jiang Litao, operation director of Kexing Pharmaceutical, and Zhou Ai, director of planning, respectively shared and explained the business team in detail from the two sections of financial operation standards and brand value presentation. On the one hand, let everyone have a deeper understanding of the current digital, information and standardized operation mode of Kexing; at the same time, we also brand the profound brand value and cultural connotation of Kexing into the hearts of every exing person, gather consensus and gather together to create a shining brand! Strong skills increase potential to promote development! In order to deepen the implementation of the established marketing strategy and win the next stage of market competition, the group and livestock medicine business group organized each section teams, combined with the current market situation and bottlenecks and problems, in the regional communication, and organized systematic product technical training. At the same time, in order to further stimulate the team combat effectiveness and optimize the level of professional quality, the team also invited professional teachers to provide systematic professional skills training for the team. The training teacher from their own positioning to team management and other perspectives, combined with vivid and detailed cases, simple, let the participants benefit a lot, the scene interaction, from time to time came bursts of applause. This training not only enriches the star team, but also enables the continuous growth of the team to empower the high quality of the development of the next stage! epilogue Build consensus, firm faith From victory to a new victory! Looking back, the boat has passed the mountains; look forward, the road ahead is long.2023 has passed half way, looking ahead to the future, the journey of science star is still arduous, and many unfinished things still need to be completed together. As a modern enterprise with ideal, have faith, in the future, star will be based on the present good development situation, comprehensive acceleration, with innovation, based on culture, concept with frequency, target direction, action, toward the standardization of modern pharmaceutical enterprises, specialization and standardization, toward the big market, big research and development, the road of brand rush, from victory to new victory!